Shuffle Master, founded by John Breeding in 1983 in Minneapolis, initially specialized in shuffling machines and casino products. In 2012, it became SHFL Entertainment to reflect its diverse offerings. In 2013, Bally Technologies acquired SHFL for $1.3 billion, and Bally itself was acquired by Scientific Games (now Light & Wonder) the following year, continuing to use Shuffle Master as a key brand.

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Eureka Reels Blast Superlock

Launch: 07.05.2020
RTP: 96.50

5 Treasures

Launch:
RTP: 96.37

Dancing Drums

Launch:
RTP: 96.06

  • Chief Executive Officer: Ethan D. Daniel
  • Date of Foundation: 1992
  • Headquarters: 1106 Palms Airport Drive, Las Vegas, Nevada, United States
  • Number of Employees: 501-1000 (Source: linkedin.com)
  • Revenue: $7.5M annually (Source: growjo.com)
  • Subsidiaries:
    The company was acquired by Bally Technologies in 2013, which was itself acquired by Scientific Games, now Light & Wonder, the following year
  • Game Categories:
    Proprietary Table Games, Electronic Table Systems, Utility Products, Electronic Gaming Machines
  • LinkedIn:
    linkedin

List of awards

  1. In 2012, the company was honored with four awards at the inaugural International Table Games Awards.
  2. Shuffle Master is also known for its annual Shuffle Master Classic Three Card Poker National Championship, where it awards significant cash prizes to players. For instance, in 2016, it awarded a combined total of $250,000 in prizes.

Income

Shuffle Master, also known as SHFL Entertainment, has demonstrated varied financial performance over the years. As of the latest data, the company’s annual revenue stands at an estimated $7.5 million. Notably, in 2011, it achieved a record revenue of $227.8 million, marking a significant year-over-year growth. The company’s profits and operating income have also seen fluctuations, with a notable profit increase of 23% in 2012 and the highest operating profit reaching $55.519 million in the same year. (Source: growjo.com, reviewjournal.com, fashionnetwork.com)

Collaboration

  1. Bally Technologies and IGT: Shuffle Master has distribution deals with both Bally and IGT. Bally Technologies acquired SHFL Entertainment in 2013, and Bally was later acquired by Scientific Games, now known as Light & Wonder, which continues to use the Shuffle Master brand.
  2. Amaya Gaming Group: In 2012, SHFL Entertainment reached a distribution agreement with Amaya Gaming Group for the Ongame Poker Network. This deal involved SHFL paying Amaya $2 million to offer Amaya’s Ongame poker and AGP casino-games content, providing SHFL with a custom poker platform and giving Amaya accelerated access to new interactive markets in the United States.
  3. Local Organizations in Las Vegas: Shuffle Master partners with local organizations in Las Vegas, particularly focusing on the needs of Jack Dailey Elementary School. This partnership involves providing students with clothing and books, supplying teachers with classroom resources, and organizing hands-on activities for employees to support the school.

List of licenses

License Country
Category 2 eGambling License in Alderney Alderney
License to distribute Geoff Hall’s blackjack variant, Free Bet Blackjack Worldwide (excluding UK and Nevada)
License from Progressive Gaming International Corporation (PGIC) Worldwide
Cardroom Business Occupational License USA (Florida)

Address

1106 Palms Airport Drive, Las Vegas, Nevada, United States