Bally’s Corporation, originating as Bally Manufacturing Corporation in 1932, began its journey in Chicago, specializing in pinball games.
Over the decades, it diversified into various sectors, including casinos and amusement parks. After a period of decline post-1958,
it reemerged stronger, going public in 1969. The 21st century marked significant transformations with the formation of BLB Investors in 2004,
leading to the eventual creation of Bally’s Corporation. A strategic pivot in 2020 expanded Bally’s into online gaming through a merger with Gamesys.

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Lucky Tree

Launch:
RTP: 96

Wonder Woman Gold

Launch: 16.09.2014
RTP: 96.92

Dragon Spin

Launch:
RTP: 95.94

Michael Jackson

Launch: 10.06.2022
RTP: 96

  • Chief Executive Officer: Robeson Reeves
  • Date of Foundation: 2004
  • Headquarters: 100 Westminster St, Providence, RI 02903
  • Number of Employees: 10,500
  • Revenue: $2.41 billion in 2023

List of awards

  1. 2022 Clio Awards Bronze: For their campaign “A New Universe of Fun,” created by Interbrand, New York.
  2. Community College of Rhode Island Donation Recognition: Awarded for their $5 million donation to launch new degree programs in casino hospitality, the largest in the college’s history.
  3. Adam Smith Awards 2023: Recognized as a Highly Commended Winner in the Best Emerging Technology category for achievements in API connectivity.
  4. Bally’s Lake Tahoe Awards (2019 Best of Dining and Nightlife Awards for Lake Tahoe): Received awards including Best Overall Dining, Best Overall Service, and Best Steakhouse for Ciera.

Income

In the twelve-month period ending September 30, 2023, Bally’s Corporation achieved a significant revenue milestone, reaching $2.41 billion.
This figure marks an 8.42% increase in year-over-year growth. Notably, in the third quarter of 2023 alone, the company set a new record by generating $632.5 million in revenue,
demonstrating a 9.4% rise from the same quarter of the previous year. Reflecting on the entire year of 2022, Bally’s Corporation reported a total revenue of $2.3 billion.

Collaboration

  1. Minor League Baseball (MiLB): Bally’s Corporation has become the first-ever National Media Rightsholder and Exclusive Fantasy & Gaming Partner of MiLB. The partnership aims to enhance the MiLB fan experience through live-game production and distribution, developing immersive, interactive digital content, and gamification on Bally’s proprietary Bally Live™ platform.
  2. Stakelogic: This strategic partnership with Stakelogic, a leading live casino supplier, supports the launch of Bally’s iGaming operations in Rhode Island. It enables Stakelogic to introduce its technology to the U.S. market, furthering its growth in live casino.
  3. Nashville Predators: Bally’s has partnered with the Nashville Predators, becoming an Official Sports Betting Partner and Official Free-to-Play Partner. This grants Bally’s access to the Predators’ intellectual property, team logos, marks, and certain content rights.
  4. Vizergy® Digital Marketing: Bally’s chose Vizergy as its digital marketing partner to enhance its online presence and achieve performance goals. Vizergy, in collaboration with McGuinness Media, will manage Bally’s websites and develop conversion-focused website designs and marketing programs to boost brand visibility and revenue.

Key persons

George Papanier
President

Robeson Reeves
Chief Executive Officer

Marcus Glover
Executive Vice President And Chief Financial Officer

Marcus Glover

Kim Barker Lee
Executive Vice President, Chief Legal Officer

Address

100 Westminster St, Providence, RI 02903

Support

[email protected]