888 Gaming, known as 888 Holdings Plc, was established in May 1997 by Israeli entrepreneurs Avi and Aaron Shaked along with Shay and Ron Ben-Yitzhak. The company, initially Virtual Holdings Limited, was founded in the British Virgin Islands. In its early years, 888 obtained an Antiguan gaming license and launched Casino-on-Net, its first platform. By 2002, it moved its headquarters to Gibraltar and acquired a local gaming license. Notably, in 2005, 888 listed on the London Stock Exchange and joined eCOGRA. The company expanded its operations over the years, including the acquisition of William Hill in 2022, solidifying its status as a global leader in online gaming and sports betting.

$7 500 + 250 FS on the fisrt deposit
  • More than 4000 slots
  • Personal bonus system
  • Huge Jackpots and Lotteries

Irish Riches

Launch: 01.12.2015
RTP: 95.02

  • Chief Executive Officer:Per Widerström
  • Date of Foundation:1997
  • Headquarters:Level 7, Tagliaferro Business Centre, 14, High Street, Sliema SLM 1549, Malta
  • Number of Employees:11000
  • Revenue:$1.2 billion (Source: rocketreach.co)
  • Subsidiaries:William Hill, 888casino, 888sport, 888poker, and Mr Green
  • Game Categories:Casino and games, poker, sport, bingo, and social games

List of awards

  1. Casino Operator of the Year at the EGR Operator Awards: Won multiple times by 888Casino, including in 2021 and 2023.
  2. EGR Operator Marketing and Innovation Award: Won by 888casino.
  3. Best Casino Operator: 888.com has been awarded this title twice.
  4. Best Digital Operator: Awarded to 888.com.
  5. EGR Best Poker Operator and Socially Responsible Operator of the Year: Won by 888poker.
  6. EGR Operator Marketing and Innovation Award (Mobile Marketing Winner): Won by 888sport.
  7. D&AD Awards 2008 Print Wood Pencil Winner: Awarded for a campaign to promote 888.com.
  8. Best Beginner Software and Most Improved Software: Presented to 888 in 2020 by the 2020 Poker Listings Operator Awards.
  9. Best Affiliate Partner at the 5th AskGamblers Awards: Won by 888 in 2021.


In FY2022, 888 Holdings generated $1.53 billion in revenue, up from $881 million the previous fiscal year. However, the company reported a pre-tax loss of $143 million for the same period.


  1. Playtech plc: 888 Holdings acquired the outstanding 29% stake in William Hill Online from JV partner Playtech plc.
  2. 888AFRICA: In 2022, 888 announced a strategic investment in 888AFRICA, a joint venture with a group of industry veterans focusing on regulated African markets.
  3. Authentic Brands Group: In June 2022, 888 partnered with Authentic Brands Group, owner of the Sports Illustrated brand, to launch SI branded betting and gaming products in the US.
  4. Caesars Interactive Entertainment: 888 extended its partnership with Caesars Interactive Entertainment to continue powering the World Series of Poker’s online poker rooms and to supply its proprietary casino platform and content to CIE’s casino brands in New Jersey.
  5. Nuvei Corporation: 888 is leveraging Nuvei’s technology platform, acquiring reach, and knowledge of the payments landscape to enhance its payment experience in the U.S.
  6. Bragg Gaming Group: 888 Holdings signed a global distribution deal with Bragg Gaming Group to enhance the distribution of Bragg’s proprietary and exclusive content in multiple regulated markets.

List of licenses

Jurisdiction License Details
New Jersey, USA Licensed and regulated by the New Jersey Division of Gaming Enforcement (Permit Number: NJIGP 13-006) and the New Jersey Casino Control Commission.
Gibraltar Operates under a license granted by the government of Gibraltar (Remote Gaming License Numbers 112 and 113 by Virtual Global Digital Services Limited and VDSL (International) Limited, part of 888 Holdings).
United Kingdom Services operated by 888 UK Limited, licensed and regulated by the Great Britain Gambling Commission.
European Single Market Services operated by Virtual Digital Services Limited, a company in Malta, under the gaming license MGA/CRP/543/2018 issued on 11/10/2019.
Ireland Betting products operated by 888 (Ireland) Limited, licensed and regulated by Ireland’s Revenue Commissioners.
Ontario, Canada Secured an igaming license issued by the Alcohol and Gaming Commission of Ontario (AGCO).

Key persons

Per Widerström: CEO of 888 Holdings.

Jonathan Mendelsohn: Chairman of 888 Holdings.

Avi Shaked: Co-founder of 888 Holdings.

Aaron Shaked: Co-founder of 888 Holdings.

Shay Ben-Yitzhak: Co-founder of 888 Holdings.

Ron Ben-Yitzhak: Co-founder of 888 Holdings.


Level 7, Tagliaferro Business Centre, 14, High Street, Sliema SLM 1549, Malta